ABSTRACT
Social Dreaming was first conceptualized in the early 1980s by W. Gordon Lawrence, then a member of London's Tavistock Institute of Human Relations. It is a pioneering methodology that addresses the unthought and unconscious dimensions of the social world. The Social Dreaming Matrix is a special kind of container which is set up and maintained in a manner that maximizes free association to the images offered by the dreams. The view of organizations too often is constrained by the observable, logical, and rational. It frequently relies on theories and strategies designed to maintain control over outcomes—even in the midst of turbulence, complexity, and unpredictability. Despite this, the dynamics hidden in the shadows typically present the most challenges for those working with and in organizations. The central task of the Matrix is to transform thinking by associating to the dreams made available to the Matrix in order to make links and find connections between private thought and social meaning.
