ABSTRACT
This chapter describes the theory's coherence, and explores the varied strands of Carl Jung's theory to see how successful he was in reconciling the diverse elements of his theories. Jung was increasingly trying to give his archetypal theory a genetic base, and later trying to give archetypes a physiological location at an organic psychoid level to account for their origin, psychic location and the processes of their transmission. The first use of the term 'archetype' occurred in 1919 in 'Instincts and the Unconscious' where he wrote about archetypes as analogous to instincts in that they performed functions that influenced both psychology and biology. Jung's thoughts on archetypes never entirely escaped from their Lamarckian roots, and the failure to work through this connection inhibited the critical development of part of his paradigm. Archetypes are hard to define, which is hardly surprising since their 'location' in the psyche takes place 'below' consciousness.
