ABSTRACT
Whenever I talk about marketing with groups of counsellors, I ask them to imagine that they have recently inherited £200 from a deceased relative, and to decide how to use this money to advertise their business. I then put them into small groups and ask them how they would spend their money. In the plenary feedback, we list multiple ways of spending the inheritance. After a while, I stop them and ask this question: “If you were a potential client and were looking for a therapist, where is the first place you would look for information?” The answer they give is always unanimous and crystal clear: “The internet!” Despite the clarity of the answer, few, if any of them, ever suggest using the money to get a website. I would argue that the best place to put your marketing material is on a suitable website. (See “How can I get a website?”.)
