ABSTRACT
During 2009, studies revealed that the proportion of people in the UK who accept that climate change is both real and to a crucial extent human-made is declining, despite increasing evidence that this is the case. (Norgaard, 2009; Crompton & Kasser, 2009.) This is known as “climate change denial” and subsequent opinion polls have revealed that this phenomenon continues to increase. (BBC, 2010). With the onset of financial crisis, government resources for and media attention to climate change have decreased, even though there is a general acceptance that rapid climate change is happening. In some quarters, this combination has produced more efforts to inform the general public with clearer scientific information. Yet we are discovering that better data are not reducing the prevalence of denial.
