ABSTRACT
The idea that individuals have a kind of natural style of communicating, a way that seems related to their personality type, is not new. In this chapter, the authors refer to the distinctive character or voice that enters writers’ text as they natural style. Carl G. Jung's type theory can help writers’ recognize how their personality is connected to the strengths of their style. The authors believe that the concept of a natural style carries with it important consequences. The concept of a natural style might seem to suggest that how the authors write is fixed or predetermined. The opposite is actually closer to the truth. While all types can certainly alter their natural style of writing, the effects are often variable. H. Jensen George's historical introduction to the concept of ethos reflects the natural interest of an Intuitive Thinking writer. It also, of course, reflects George's chosen profession as a college professor in English.
