ABSTRACT

The modern food system due to many factors has abandoned the neoclassical paradigm of perfect competition to establish itself as a comprehensive set of interrelated markets with complex governance structures. A viable system interpretation of the transnational business horizontal aggregation can enable better formalizing of the industrial relationships within the agro-food supply network. The Association of Producers’ Organization (APO) system manages the transnational commercial dynamics of several single associated agro-food firms, created in order to access the new market relationship assets. The APO plays a role of connection between aggregations of business systems which act in different countries, through relationship management with key stakeholders of the distribution system aimed at realizing the international marketing strategies. The APO can be meant as a managing system of two supra-systems: the distribution and legislative ones. The APO is committed in searching for consonance, in terms of structural compatibility between the production system with the distribution and normative supra-systems of new foreign markets.