ABSTRACT
Mobile commerce being an extension to electronic commerce refers to the commerce that is carried out by using wireless devices such as mobile phones, Personal Digital Assistant, or other handheld devices. It is an innovative way to attract customers and provides greater convenience to its subscribers. Different sectors such as telecom, finance, banking, and real estate are some of the sectors using mobile commerce. In recent years, a large number of people in India have adopted m-commerce to perform transactions. Further, with increasing number of applications in mobile technology, it is now more secure and convenient for subscribers to use it. Personalization factor, mobility, immediacy, and easy connectivity are some of the factors contributing positively toward m-commerce’s future prospects. Moreover, in the year 2015, out of 7.32 billion people worldwide, 7 billion had mobile phones. However, as per study conducted by Telecom Regulatory Authority of India, India has over 935 million mobile connections. Due to increasing trend in mobile uses, now business world is starting to see m-commerce as a major focus for the future. This chapter’s theoretical contribution is to explain the trends in mobile commerce in India.
