ABSTRACT
M-commerce is not an extension of e-commerce but it is a new dimension in the era of new-age marketing. M-commerce has created a new definition in modern-day marketing. It has set new parameters and designed a path for marketing revolution in the future. The ease, comfort, accessibility, and convenience have broadened the outlook of the participants in the industry and widened the scope of business. This new dimension is alarming and rising at a pace much faster than the speed of the jet planes.
Driving forces for m-commerce are the factors which will lead to expansion of the technology to a wider market segment. It will help the companies to walk toward a new technological revolution. It will lead to a better connectivity between buyers and sellers, connectivity which will also encompass Business to Business, (B2B), Business to Consumer (B2C), Consumer to Business (C2B), and Consumer to Consumer (C2C).
M-commerce will provide customers’ comfort, convenience, and cost-effective ways to fulfill their requirements. It will lead to better linkage between the buyers and sellers. The sellers will be able to keep in better touch with the buyers of their goods. Customer satisfaction will be high due to fulfillment of wants and a 24/7 approach with 360 degree reach.
M-commerce on one hand is a separate segment from e-commerce and on the other hand is a technology which has overcome its challenges and weaknesses. It is an extension of e-commerce while developing features which provide much better advantages. M-commerce aims to provide ease, convenience, and comfort to its users in every possible manner. The benefit 102of buying and selling goods and enjoying services anywhere and anytime is the key to the success of m-commerce.
