ABSTRACT
Mobile commerce or m-commerce, which depends on technology, is predicted to be the next big phase in the society after E-commerce era. As we are moving in the present age of globalization and trying to touch the height of development, there are root factors which have been overlooked; thus, everyone is not benefitted by the advancement. The main question is whether the development is for all or only for few. However, it could be seen that m-commerce adoption and level of use is low as compared to the smartphone usage. The objective of this chapter is to compare the usage of m-commerce with respect to smartphones in India, and will look out what are the various demographic factors which are obstructing m-commerce usage. M-commerce is complex as it has emerged recently. There are challenges related to it. Its adoption is far from its full potential. It has not grown according to the predictions. Internet usage is increasing as well as usage of wireless devices is increasing but m-commerce is not being used at the same rate. Therefore, there is a need to explore various factors hindering its growth. This chapter is concerned with internet usage, smartphone usage, and m-commerce usage. Usage of smartphone is increasing day by day yet comparatively, m-commerce is not increasing with the same pace; therefore, a comparison showing its use in detail is discussed. The factors which are hindering m-commerce usage are identified and main emphasis has been given on demographic factors. This chapter will contribute to the existing literature related to m-commerce usage in India. It shows the current status of 118m-commerce usage, and compares it with the usage of smartphone. In-depth analysis of the hindrances will help in overcoming these and therefore will increase the rate of usage of m-commerce, and it will provide an environment where people will be more oriented toward its use.
