ABSTRACT
Entrepreneurs are perhaps notably egoistic, but between the individual and his community there always exists the mediating range of close kinship relations within the domestic group. The first two interpretations of the entrepreneur's private and public roles combine to provide the positive stereotype of the entrepreneur as genius and public benefactor: they form the one-sided ideology of an accumulating class and its apologists, as well as allowing the rich to sleep at night. The third and fourth strategies have been identified by social anthropologists, conscious of the moral and social pressures which may be brought to bear on small entrepreneurs in face-to-face communities. The transfer of income to the entrepreneur may not always be counted as a cost to his community: in many cases the transfer may be achieved at the expense of persons outside, so that the total amount of value circulating within the community is increased.
