ABSTRACT
To be sustainable, innovative thinking must be integrated into the mission, goals, strategies, structure, processes, and values of the organization. Developing a corporate innovative philosophy provides a number of advantages. Innovative thinking has become a critical skill for the twenty-first century. However, innovative thinking goes beyond the mere creation of business. The perspective of the entrepreneurial or innovative experience has gained new momentum in the research of the twenty-first century. A contemporary understanding of innovative thinking covers more than just invention. There must be a complete understanding of innovative behavior in all forms. The innovative mindset requires a large commitment of time and energy, often at the expense of family and social activities. The managerial mindset must become an opportunity-driven mindset, where actions are never constrained by resources controlled. Innovative thinking is an integrated mindset that permeates individuals and organizations in an effective manner.
