ABSTRACT
This chapter examines how localities are using technology as a form of cultural innovation. While technology and innovation are not immediately associated with nostalgia, both are central to the construction and circulation of globalized nostalgia. The digital heart of the Galician Administration has place in the Centre for Cultural Innovation, which houses the management and logistics departments of the Foundation for the City of Culture of Galicia and the headquarters of the Agency for the Technological Modernisation of Galicia. As such, technology and innovation are sites where nostalgia is affectively produced by cultivating ties to patrimony and effectively produced as content and commodity. The narratives of "culinary tourism television" introduce audiences to the "foreign and exotic" through narratives of authenticity and heritage. As locales compete for relevance under the constraints of global finance capitalism, cultivating and promoting a culture that speaks to the transnational becomes an essential means of differentiation.
