The cyber-patient or cyber-health consumer uses Internet technology to interact with the “seller,” or cyber-healthcare professional to facilitate the consumption of healthcare services, while simultaneously protecting their health information and identities. The emergence of the cyber-patient and the increasingly necessary role of informatics in healthcare are giving rise to a new breed of healthcare professional—the infomediary specialist. Clinical informatics has several published definitions that involve the use of technology in managing and accessing health information. Clinical informatics promotes the understanding, integration, and application of information technology in healthcare settings. According to the Agency for Healthcare Research and Quality, “Health literacy is the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” Population health management is an analytics technique that involves identifying groups of patients and aggregating those patients’ health data from multiple sources into consolidated patient records.