ABSTRACT
This chapter provides a connection between theory and practice and identifies drivers and challenges for incorporating animal ethics into corporate responsibility in food companies. It explains to the qualitative study reporting guidelines by Juliet Corbin and Anselm Strauss and outlines the significance of the issue of animal ethics as a theme in corporate responsibility and presented research question. The chapter explores the theoretical background and also explains how this study contributes to animal and business ethics theory and practice. It argues that influencers of CSR have been identified by many studies, but none for animal ethics have been identified for the food industry. Their leadership stance is stronger if they encounter animals now and then, and if they are respectful and empathic towards animals, but also to people. The leadership stance can be translated into goals, projects and programs, which are mentioned as very helpful. Companies can combine leadership and partnership by starting to work with new partners.
