ABSTRACT
A campaign message is a tool to keep the candidate and team focused. There are many examples of campaigns in which polling for prejudice resulted in unreliable data. A benchmark poll is done before a campaign, and it can be invaluable in developing a campaign strategy, theme, and message. The benchmark polls ask push questions that reveal the dark side of the candidates. Tracking polls are generally brief, with only a handful of questions, and are most helpful when conducted regularly throughout the campaign. Push polling is a form of negative campaigning and comes to the voter through telemarketing, disguised as a legitimate poll. People love to throw exclamation points into campaign literature and especially slogans. A logo can simply be how the candidate's name is written, or, for an issue-based campaign, it can be an image. In a candidate campaign, the walking piece serves as the principal piece of literature for canvassing, forums, and house parties.
