ABSTRACT
The concluding chapter is divided into two parts: the findings in relation to CDA, feminism and media studies and an analysis of femininity in terms of Zizekian/neo-Lacanian views. Through the analysis of newspaper advertisements, magazine articles and responses of women, the notion of femininity has been examined and extended to include not only physical adornment and psychological makeup but also independence and culinary skills. In addition, patriarchy is not a monolithic concept but a tangible force embodied in one’s parents, friends and social circle. Like the second-wave feminists, some of the respondents draw a distinction between femininity and pursuit of career, prioritizing one over the other. The analysis of newspapers and magazines highlights the ubiquity of the discourse of physicality. The bride is both the target and the symptom of the ever-increasing wedding economy. In such a scenario, the steps taken by the respondents to challenge and resist patriarchal beliefs is a major step towards change; however, real change would happen if women were allowed to be free and to exist as they want, without any societal pressure.
