ABSTRACT
Kynaston McShine's title for the kind of work he brought together as an emerging movement was less appealing than the more negative-sounding "minimal art" to the art public, by whom and for whom new directions are labeled. The first illustration in Judd's article was Oldenburg's Soft Light Switches, 1964, thereby underlining a fact that every serious contemporary art student should recognize: Pop and minimal art have many elements in common, especially the powerful reduction. In earlier art the complexity was displayed and built the quality. European art had to represent a space and its contents as well as have sufficient unity and aesthetic interest. A lucid though brief characterization of minimal art by Robert Morris, one of its founding fathers, appears below under Process Art in his "Anti Form" article. Dan Flavin, another major innovator of the kind of art that came to be called "minimal," uses the medium of light.
