ABSTRACT
There have been several voices calling for a focus on children's experiences, readings, and reflections on kinderculture—and on Disney specifically—for quite some time, so far only Drotner seems to have taken this route. The term "tween" is a fascinating one, starting out first as part of marketing discourse and appearing more as an age demarcation to refer to preteenage children between the ages of seven or eight and eleven or twelve. When studying tweens and popular culture, is the need for reflexivity both externally and internally within the researcher, as there exists such a clear dichotomy in the perspectives on tweens' relations to media and consumer culture. Tween culture and its users calls for an explicit recognition of the status of the texts, the positioning of children in a commodified space, and the place of adults.
