ABSTRACT
IT IS LOST ON NO ONE THAT A SIGNIFICANT PORTION OF OUR conscious and unconscious understandings of ourselves and of our immediate world is framed by the imagery of advertising, both in the medium of print and on television. This imagery urges what sort of bodies to have or to desire—or to build (even the seeming natural given of our fleshly frames is terrain for future construction)—our sense of self, our belief systems, our individuality, and our status as social beings; what clothes to wear, or car to drive, which political party to vote for, and so forth.
