ABSTRACT
Social values have received a great deal of research attention, especially in the last decade; however, there are many unresolved issues regarding social values. While quite popular, the measures of social values are not without their problems. There are some individual personality traits that are thought by many researchers to be related to social values. There has been no research that we are aware of involving social dilemmas and either interpersonal orientation or pull scores. Many studies that have addressed the cross-situational stability of social values have used variants of the Prisoner’s dilemma. W. B. G. Liebrand and colleagues explained the results by arguing that competition is generally a socially unacceptable behavior, and a person who is competitive will show restraint because of this unacceptability. Social values, assumed to be part of one’s personality, can exert a strong influence on one’s behavior in an interpersonal situation.
