ABSTRACT
Communist Party of Yugoslavia (CPY) persuasive policies in the first three years after the Second World War had focused on the party's immediate political and economic rather than long-term transformative goals. The party's growing concern over the failure of its cultural policies coincided with its first efforts in late 1947 and early 1948 to initiate the transformation of society and culture in accordance with Communist values. The party's first new demand of its persuasive organs was that they pay more attention to the role and significance of Communist ideology in new Yugoslavia. In concert with the party's heightened concern for Marxism-Leninism, some party activists also called for a harder line in relation to the party's ideological opponents. Memos from agitprop departments urged party members to increase their education not only through organized course work but also and especially through independent study.
