ABSTRACT
In this chapter, the authors present a case study of how a multiage class of seventh/eighth graders perceive and interpret a variety of media during viewing. The majority of the students have had minimal experience accessing and evaluating on-line resources. Many students applied the concept of intramediality, identifying and applying the interactivity of the various media in the commercials and ads to construct meaning. The term intermediality to the authors suggests that the authors apply a variety of media when interpreting mass media messages. Inquiry, research, and problem-based learning are important components of the most recent standards in such areas as math, science, social studies and English/language arts. Data analysis of the students' individual responses indicates that the students are able to classify their ideas and thoughts about the ad into the six analysis code areas. Students will work in teams to analyze and evaluate the processes and effective communication and visual techniques involved in each media production.
