ABSTRACT
Native people have resented being cast into stereotypes. The initial image of Phil Thomas represented a depiction of the Indian from a predominantly non-native perspective and was driven by popular non-native ideals of Native American life and customs. The development of the J. R. Gillis character in Moo Mesa is an interesting example of collaboration between native and non-native producers and image makers. J. R. was an appropriation in the revised sense. Based on half-truths, the character of Pocahontas is woven into a contemporary context; the film is an Indian-princess, ecofeminist fantasy that represents yet another appropriation with appeal for the mainstream masse. National organizations such as the Boy and Girl Scouts of America appropriated Indian folklore for their mainstay activities, and even adults participated in their own fantasy pageants. As a matter of fact, the depiction of the Indian became a sustaining industry in popular culture.
