ABSTRACT
Christotainment could only have materialized in this particular historical moment with its particular social and political characteristics. Christianity in general is not as important to Europeans as it is to Americans. Americans of all religious persuasions look at Jesus in a positive manner now that he is omnipresent in the domain of American pop culture. In the evangelicalism of the nineteenth century, the chapter explains the emergence of theological phenomenon that would reach its zenith in the last half of the twentieth and the first decade of the twenty-first centuries: the Americanization of Jesus, especially in forms of Christotainment. It examines the way Christotainment has helped "recover" forms of dominant power believed to have been severely subverted by anti-Christian elements in American society. Christotainment becomes a central force in contemporary American culture and politics. Employing the American Jesus and Christotainment, Dominionists do not numerically dominate fundamentalism.
