ABSTRACT
Viticultural regions emerge when there is a fortuitous combination of natural and social conditions that favor their development. Without environmental circumstances that provide nurturing environments for grapes, other crops will dominate. In the early 1970s, a study published by Bank of America (1973) projected a growing demand for wines among American consumers. During the expansion of the American wine industry since the 1970s, commercial viticulture and wine production have spread into virtually every state in the union that could find niches, however small, within which to grow wine grapes. Each wine label must carry an indication of the wine's geographic origin; it must identify, with varying degrees of geographical specificity, the region where the grapes were grown. The name and geographic location of the bottler must appear on the label, and it can do so in different ways, depending on the role that the bottler had in making and cellaring the wine.
