ABSTRACT

Hardware and software, wired schools, corporate sponsorship and logos that adorn school web pages, the proliferation of unwanted solicitation and advertisements in cyberspace, the gathering of "marketing information" over digital networks-these all create a tension between economic and educational considerations. The most obvious commercial interests associated with new information and communication technologies are those related to the sale of hardware and software. The commercialization of the Internet may ultimately impose a kind of systemic regulation and pecuniary sensibility that will transform the current notion of cyberspace as a decentralized, free, and open information resource. The chapter focuses on: the targeting of information and the fear of surveillance. It is clear why companies want their sites listed first; but this change would enlist search engines in actively promoting certain sites, certain points of view, and certain products.