ABSTRACT
This chapter explains about how the movement deploys some of its cultural projects, not just for the sake of preaching the gospel but also in service to a political agenda. It analyzes the political side of several key evangelical industries and projects: the religious broadcasting industry; evangelical publishing and print media; the Promise Keepers men’s rallies; and the “racial reconciliation” project to redress institutional racism within evangelical churches. The Promise Keepers project may allow men to repent for mistreatment or neglect of their wives and families while also reminding men that they are in charge. The trend in the churches is matched by increasing racial inclusiveness within the evangelical press and within the Christian Right’s overtly political projects. Racial reconciliation, like other trends within the evangelical subculture, presents an opportunity for growth and genuine change in the Christian Right’s base of support.
