chapter  6
Monetization
Marvel meets menace
WithClaudette G. Artwick
Pages 6

Many media organizations view live broadcasting on social media largely through the lens of profitability. CNN executive Andrew Morse told The Wall Street Journal that monetization is a major consideration with livestreaming. From live gaming on Amazon’s Twitch to popular individuals broadcasting their daily lives, these livestreams attract millions. A “live streaming videoprank” on the University of Washington campus led to an arrest after a man walked into a room playing a recording announcing that a bomb was about to detonate. And people are paying extremists using Super Chat to have their voices heard on livestreams. In the meantime, the UW video has been removed from Arab Andy’s channels, but others remain. People are paying extremists using Super Chat to have their voices heard on livestreams. Super Chats on programs featuring Richard Spencer, Andy Warski, and Christopher Cantwell have generated thousands of dollars.