ABSTRACT
This chapter deals with the various processes in apparel industry along with their importance in the apparel manufacturing. This particular chapter explains the various roles and responsibilities of the apparel merchandising process in different aspects, as a fashion merchandiser or as a production merchandiser or as a retail merchandiser. This chapter also enlightens the interaction of merchandiser with other departmental activities of an apparel in- dustry to idealise the job profile of the merchandiser over other positions. The final part of the chapter details various terminologies and abbreviations used in the merchandising process in detail.
