ABSTRACT
This chapter argues that, at the very minimum, the citizen, and not the state, is made to feel at least partially responsible for their own self-protection against violence and harm. The fear and insecurity associated with an attack are propagated as a marketing tool for the purposes of capital accumulation, and provide a supposed solution to the problem of sexual violence. In a society characterized by neoliberal capitalism, social life is reorganized through processes that impact social relations and perceptions in order to support the underlying goals of the economic market. The National Rifle Association funnels millions of dollars to its affiliates and supporting organizations every year and part of that includes the marketing of violent fantasies to their target demographic. Part of their marketing has been the demonization of democrats and liberals, something that increased during Barack Obama’s presidency, a rhetoric that was situated in the need for revolutionary violence against tyrannical governments.
