ABSTRACT
Excluding for the moment the cinematographer, the film editor, and a few other film artists, the chief contributors to the substance of any film are the writer, the director, the actors, and the viewers. Outside of their indispensable involvement in the business aspect of films, the viewers’ participation is indirect, but it is of extreme importance. Although they have no specific input into the production, they force the writer, the director, and the actors to make audience-oriented decisions at nearly every step of the way—decisions which are not financially inspired, but have to do with purpose and incentive.
