ABSTRACT
Students and aspiring Hollywood television industry professionals should demystify the many myths of Hollywood and focus on learning the realities of Hollywood’s industrial processes. Studying the practices of television development is a good place to start. The goals of the book are to describe the processes, personnel, timelines and terminology of TV development; to provide some historical context for these processes; to analyze the creative strategies of successful TV development; to describe the culture of the TV business in Hollywood; to offer practical career advice to people aspiring to work in TV development; and, finally, to look for ways in which lessons of Hollywood TV development can be applied outside Hollywood, in marketing, advertising, in the rapidly growing world of “non-Hollywood” entertainment and in other related fields.
