ABSTRACT
The culminating step in digital entrepreneurship is the launch of a new digital business venture. Chapter 13 discusses four of the major issues faced by new digital businesses as they open their virtual doors to the world: legal and regulatory compliance, security and disaster recovery, technical performance, and custom development. Basic legal protections, such as terms of service and clear privacy policies, reduce the likelihood of legal problems. Intellectual property law, particularly copyright and trademark, are important issues for site content creation, user contributions, and domain name selection. Cybersecurity has become a critical risk for any digital business. No site can ever be completely secure, so the goal of security is to focus on the simplest, most effective means of improving security, while at the same time being prepared to restore from backup if an attack or ransom attempt causes irreparable harm. This chapter discusses how to evaluate the technical performance of a digital business site and presents options for more powerful technologies as customer numbers grow. Finally, the chapter discusses how to manage the custom development of new themes, functions, and mobile apps as business needs become more complex.
