ABSTRACT
This chapter on Informational Capitalism: Strategising the ‘Reality Creation’ has a primary focus on informational capitalism, the latest state-of-the art ‘cool and soft’ variant of capitalism, and its key strategy of ‘reality creation’. ‘Reality creation’ rests on a combination of subtle tactics and strategies in which people are persuaded to believe in the promises even if there might be little existential evidence to support the claims being made. Informational capitalism, explained in detail, not only makes the line of distinction between myth and reality blurred but also succeeds in generating popular belief that the circulated myths are realisable.
