ABSTRACT
Engstrom was also promoted and given responsibility over the Windows media client and media technologies for the web, specifically DirectX Media, which is what the browser demo ultimately became. According to Ludwig, it was only peripherally because of the DirectX Media demo that had so impressed him. In a white paper from March, 1997, it's described as "Media Integration and Streaming Services for the Active Platform", However, according to St. John, the layers of technology they added to DirectX Media prevented the full implementation of the DirectX APIs. Getting DirectX Media approved was a step in that direction, flaws and all. Chromeffects was previewed on CNET in April, 1998, before the name change, but even if it was still called Chrome, it was no longer the super browser that Engstrom, Eisler, and St. John had envisioned from the start.
