ABSTRACT

Bill Gates personally revealed the Xbox to the world at the Game Developers Conference on March 10, 2000. This marked the first time Gates had appeared at Game Developers Conference, which made a statement in itself. Among those who joined Gates on stage was Seamus Blackley, who demoed the new machine, represented by the big Silver X. To Blackley it was a terrifying moment, the culmination of two years of dreaming and anxiety, meetings, conflict, and ultimate redemption. When Gates described the new system, Rob Wyatt was among many who had been working on the system who was completely gobsmacked. “The demo we showed on the GDC stage was our hardware on the AMD-based PCs. When Bill announced the Xbox, and he was like, ‘These are the specs. Soon after the Xbox reveal at GDC, Microsoft consummated the deal to purchase Bungie Studios for $30 million.