ABSTRACT
There were several press conferences for Xbox Live ahead of its launch, and both Thomason and Allard were involved. “J and I did a tag team on it,” says Thomason. Allard started out by painting the picture as only Allard could do. “He gave a very eloquent talk about the future of gaming and all the kinds of stuff that Xbox Live could enable, and he talked about the cost of the game for the subscription, and then my part was to talk about the four features… the four big features that were in Xbox Live. Analysts loved it.” The press events were a whole day that included wining and dining and lodging in fancy hotels.
