ABSTRACT
This chapter provides an account of the more treatment of information in the context of the neoclassical economic model. The commitment of the neoclassical economic theory group to a mathematical approach necessitated also a concept of individual decision making and action. The economic theory that developed in the late nineteenth century, commonly referred to as neoclassical economic theory, was conceived on the model of the natural sciences, in particular physics. In 1961 George Stigler published an article on 'The economics of information', drawing attention to the naivety of the assumptions regarding information in the neoclassical model and their manifest inaccuracy. The theory of support-bargaining and money-bargaining suggests that individuals focus on what is important by reference to their situation. The critique of the economics of information serves as an introduction to various aspects of money-bargaining. Covert interests, or 'side-interests', are a common feature of support-bargaining.
