ABSTRACT
Key Themes In “Distance Still Matters,” Pankaj Ghemawat discusses why distances between markets are still significant for international business, despite the fact that modern technology has increased global connectedness. In Ghemawat’s view, traditional approaches overstate the size of opportunities in foreign markets and “underestimate the costs of doing business internationally.”1 He argues that these costs relate to different types of distance and presents a comprehensive framework-the CAGE Distance Framework-to assess distance across four dimensions: cultural, administrative, geographic, and economic.
