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Monopoly Television
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Monopoly Television

Mtv's Quest To Control The Music

Monopoly Television

Mtv's Quest To Control The Music

ByJack Banks
Edition 1st Edition
First Published 1996
eBook Published 12 February 2018
Pub. location New York
Imprint Routledge
DOIhttps://doi.org/10.4324/9780429498848
Pages 304 pages
eBook ISBN 9780429967399
SubjectsSocial Sciences
KeywordsVideo Music, Music Clips, Record Companies, Major Record Labels, Major Labels
Get Citation

Get Citation

Banks, J. (1996). Monopoly Television. New York: Routledge, https://doi.org/10.4324/9780429498848
ABOUT THIS BOOK

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract
CONTENTS
ABOUT THIS BOOK

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract
ABOUT THIS BOOK
ABOUT THIS BOOK

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract

In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. }In August 1981, Music Televisionnow popularly known as MTVwas launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. }

TABLE OF CONTENTS
chapter 1|19 pages
Constructing Video Dreams: Music Video in a Commercial Culture
ByJack Banks
View abstract
part One|114 pages
The Historical Development of the Music Video Business
chapter 2|24 pages
The Early Years of Music Video
ByJack Banks
View abstract
chapter 3|16 pages
The Growth of Other Video Music Program Services
ByJack Banks
View abstract
chapter 4|26 pages
Monopoly TV: A History of MTV’s Anticompetitive Practices
ByJack Banks
View abstract
chapter 5|28 pages
MTV and the Globalization of Popular Culture
ByJack Banks
View abstract
chapter 6|18 pages
MTV’s Corporate Intrigue and Sagging Ratings
ByJack Banks
View abstract
part Two|72 pages
The Structure of the Music Video Business: Forces That Shape Music Clips
chapter 7|18 pages
The Record Companies’ Role in Video Music Production and Distribution
ByJack Banks
View abstract
chapter 8|20 pages
Video Clip Producers and Directors
ByJack Banks
View abstract
chapter 9|20 pages
MTV as Gatekeeper and Censor
ByJack Banks
View abstract
chapter 10|12 pages
MTV, Music Video, and Creative Expression
ByJack Banks
View abstract
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