ABSTRACT
One of the challenges of a thorough analysis of sex objectification is the wide variety of opinion of what that actually is, variety both in the nature or form which the sex objectification takes and in the normative evaluations that persons make of it. Both the practice of raping a woman and the mental act of merely fantasizing about her sexual merits has each been called treating her as a sex object. The male president of a business firm notices both the sexual attractiveness and the intelligence of a certain female assistant manager working in his office. He is doubtful that a married, middle-aged executive is the sort of man to whom she might be sexually attracted, much less the sort with whom she would willingly have an affair. However, he is convinced that the lure of a good promotion can get him what he wants.
