ABSTRACT
In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.
TABLE OF CONTENTS
part One|61 pages
Introduction
part Two|175 pages
Constituency Campaigning in 1992
part Three|81 pages
Analysing the Impact of Constituency Campaigns