ABSTRACT
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas.
Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.
Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.
TABLE OF CONTENTS
part |62 pages
The Conference Business
chapter |16 pages
The evolution and extent of the conference business
chapter |13 pages
The conference business and its market demand
chapter |19 pages
The provision and supply of conference venues
chapter |12 pages
Related services
part |50 pages
Facilities and Services
chapter |12 pages
Conference and meeting areas
chapter |14 pages
The provision of food and drink
chapter |13 pages
Technical facilities
chapter |9 pages
Registration and support activities
part |52 pages
Management Issues