ABSTRACT
Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages.
Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises.
There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865.
TABLE OF CONTENTS
part |52 pages
Setting the context
chapter |35 pages
Introduction, definitions and typologies
chapter |15 pages
Historical themes in adventure tourism
part |66 pages
The demand side
chapter |36 pages
The adventure tourist
chapter |28 pages
The adventure tourism market
part |33 pages
The supply side
chapter |14 pages
Destinations and venues
chapter |17 pages
The adventure tourism industry
part |46 pages
The management of T adventure tourism
chapter |14 pages
Marketing
chapter |16 pages
Risk management
chapter |14 pages
Ethical issues in adventure tourism
part |46 pages
Key sectors of adventure tourism
chapter |27 pages
Wildlife tourism
chapter |17 pages
Artificial environment Art adventure
part |42 pages
The future of adventure tourism
chapter |40 pages
Adventure tourism in the future: the new frontier
part |51 pages
Case studies