ABSTRACT
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry:
* Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation
* Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies
* Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds
Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share.
The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
TABLE OF CONTENTS
part |198 pages
Concepts of Cross–Cultural Behaviour in Tourism
chapter |31 pages
Culture
chapter |39 pages
Social contact
chapter |59 pages
Values
chapter |15 pages
Rules of social interaction
chapter |28 pages
Perception
chapter |24 pages
Satisfaction
part |80 pages
Methods for Cross–Cultural Analysis in Tourism
chapter |42 pages
Principal components and factor analysis for cross–cultural analysis
chapter |36 pages
Structural equation modelling for cross-cultural analysis
part |41 pages
Applications of Cultural Analysis in Tourism
chapter |39 pages
Cultural analysis: marketing and management implications
part |4 pages
Conclusion