ABSTRACT
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
TABLE OF CONTENTS
chapter |12 pages
Product Marketing for Technology Companies
Why Product Marketing is the Most Key Position in Any Technology Company
chapter |17 pages
Product Positioning
Creating a Unique Space in the Mind of the Prospective Customer
