ABSTRACT

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

chapter |18 pages

Introduction to Analysis and Evaluation

chapter |10 pages

Evaluating Performance

Marketing Metrics

chapter |8 pages

Brand Valuation

chapter |17 pages

Auditing Marketing Activities

chapter |14 pages

Evaluating Performance

Financial Measures

chapter |11 pages

Analysing The External Environment

chapter |20 pages

Analysing the Internal Environment

chapter |25 pages

Characteristics of the Global Marketplace

chapter |17 pages

Defining Competitive Advantage