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Managing Corporate Social Responsibility in Action
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Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

ByFrank de Bakker
Edition 1st Edition
First Published 2007
eBook Published 13 May 2016
Pub. location London
Imprint Routledge
DOIhttps://doi.org/10.4324/9781315593494
Pages 280 pages
eBook ISBN 9781317101864
SubjectsEconomics, Finance, Business & Industry
Get Citation

Get Citation

Bakker, F., Hond, F. (Ed.). (2007). Managing Corporate Social Responsibility in Action. London: Routledge, https://doi.org/10.4324/9781315593494
ABOUT THIS BOOK

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract
CONTENTS
ABOUT THIS BOOK

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract
ABOUT THIS BOOK
ABOUT THIS BOOK

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

TABLE OF CONTENTS
chapter 1|12 pages
Introduction to Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring
View abstract
part |2 pages
PART 1: TALKING: CSR IN DISCOURSE
chapter 2|18 pages
The Making of Meaning in the Media: The Case of Corporate Social Responsibility in the Financial Times
View abstract
chapter 3|20 pages
The Commercialization of CSR: Consultants Selling Responsibility
ByKarolina Windell
View abstract
chapter 4|22 pages
Tracing the Evolution of Corporate Discourse on Corporate Social Responsibility: A Longitudinal, Lexicological Study
View abstract
part |2 pages
PART 2: DOING: CSR IN PRAXIS
chapter 5|16 pages
The Bottom Line of CSR: A Different View
ByEsben Rahbek Pedersen, Peter Neergaard
View abstract
chapter 6|18 pages
Lost in Translation: The Case of Skandia’s ‘Ideas for Life’
ByPauline Göthberg
View abstract
chapter 7|16 pages
‘What about me?’ The Importance of Understanding the Perspective of Non–Managerial Employees in Research on Corporate Citizenship
View abstract
chapter 8|20 pages
Exporting Knowledge and Values: A Discussion of Managerial Challenges when Attempting to Diffuse CSR across Company and National Borders
View abstract
part |2 pages
PART 3: MEASURING: CSR IN SCALES
chapter 9|18 pages
The Development of a CSR Industry: Legitimacy and Feasibility as the Two Pillars of the Institutionalization Process
View abstract
chapter 10|20 pages
Marketing Corporate Social Responsibility in a National Context: The Case of Social Rating Agencies in France
View abstract
chapter 11|16 pages
Superimposition or Continuity? Corporate Social Responsibility in Non–Profit Organizations
View abstract
part |2 pages
CONCLUSION
chapter 12|22 pages
Managing Corporate Social Responsibility in Action: Reconciling Rhetorical Harmony and Practical Dissonance
View abstract
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