ABSTRACT

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

chapter 1|19 pages

A Tale of Two Entrepreneurs

chapter 2|21 pages

Creating the Opportunity

chapter 3|14 pages

Marketing the Better Mousetrap

A Technologist's Perspective

chapter 10|21 pages

The Real New Economy

chapter 11|5 pages

Toward a Personal Entrepreneurial Strategy