ABSTRACT
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
TABLE OF CONTENTS
part I|84 pages
Overviews
part II|84 pages
Research on Consumer Biases
chapter 3|17 pages
An Ounce of Prevention, An Apple a Day
Effects of Consumers' Lay Theories on Health-Related Behaviors
chapter 6|16 pages
Thinking About Health and Obesity
How Consumers' Mental Experiences Influence Health Judgments
part III|82 pages
Communication Strategy and Tactics
chapter 8|15 pages
The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors
Meta-Analytic Evidence and Implications
chapter 9|18 pages
Practicing what you Preach
Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity
chapter 10|16 pages
The use of Negative Emotions in Health Communication
Implications for Fighting Obesity
part IV|54 pages
Combating Obesity in Children and Young Adults
chapter 13|19 pages
Preventing Childhood Obesity by Persuading Mothers to Breastfeed
Matching Appeal Type to Personality
part V|68 pages
Environmental and Policy Perspectives
